WHO WE ARE

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DKT International, Inc., USA (DKT) is a Social Marketing organization established with the goal of family planning through social marketing, enabling people to access high-quality contraceptive methods such as condoms, oral contraceptives, and intrauterine devices (IUDs). We have representative offices in 24 countries, serving over 63% of the world's population, thus becoming the largest provider of contraceptives and family planning services in the world.

We all know that poverty and disease stem from the increasing population without proper family planning. The increase in population leads to many problems in economic, housing, and land needs, but basic needs are still not met. We have been concerned about how to help people live better, happier, and more fulfilling lives. That's why DKT's family planning products have been introduced with the aim of improving and enhancing the quality of life for Vietnamese people.

Since 1993, DKT has been in Vietnam and has been allowed to operate through the representative office of DKT International Inc. in Hanoi, becoming a pioneering unit in mass social marketing of contraceptive methods such as condoms and oral contraceptives in Vietnam, bringing new hope to the Vietnamese people in family planning.

In addition, DKT also collaborates with social organizations and relevant agencies to organize training sessions and propaganda campaigns to raise awareness and knowledge for the community on issues related to unintended pregnancy, unsafe abortion, the benefits of contraception, etc. for target groups of childbearing age.

DKT Vietnam has signed a Cooperation Agreement with the General Department of Population and Family Planning, Ministry of Health for the period of 2017-2021 in the field of Population Consultancy and Services, Reproductive Health/Family Planning. Every year, the two sides will coordinate to implement programs that are suitable for the objectives of the population and family planning program, carry out community support activities through material support or funding for program implementation with the aim of reducing birth rates, reducing abortion rates, and carrying out counseling, training, and propaganda activities to enhance knowledge of family planning and social marketing of contraceptive methods for Vietnamese people.

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MISSION

Support and implement development activities to help Vietnamese people make reasonable and safe choices in family planning and HIV prevention.

VISION

As a pioneering and innovative international organization in the field of reproductive health improving the quality of life of Vietnamese people.

WHAT WE DO

DKT Vietnam's Journey

DKT International is an American non-profit charitable organization headquartered in Washington DC

DKT International is an American nonprofit charitable organization headquartered in Washington DC and a pioneer and leader in social marketing. It is the most cost effective social marketing organization in the world. DKT's 11 projects in 12 countries in Asia, Africa and Latin America provided contraception annually to 11.2 million couples in 2005. In Vietnam, DKT International is registered as a non-profit organization operating through a representative office in Hanoi. The program began as a pilot in 1993 and has since become a large-scale program in all 64 provinces.
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DKT Vietnam has provided more than 538.5 million condoms and 27.7 million oral contraceptives

Massive addition to the public sector — As of May 2007, the program has provided more than 538.5 million condoms and 27.7 million oral contraceptives. Products are subsidized to create a safety net for the poor. Low prices charged for products prevent waste and promote hoarding and product sales. DKT Vietnam works closely with the Vietnamese government and with bilateral and multilateral donors. The program is implemented by a professional management team. With its affiliation with other DKT programs worldwide and with its headquarters in the United States, DKT Vietnam has access to best practices in social marketing that enable capacity development. and local skills.

DKT Vietnam has provided contraception to 7,363,410 couples

The program provided contraception to 7,363,410 couples. Most of these couples bought birth control pills from 10,000 pharmacies selling brands of DKT Vietnam. By international standards, this is estimated to have prevented 4,207,663 pregnancies, 142,057 infant deaths and 8,063 maternal deaths. In 2003, the program added a strong HIV/AIDS program to expand social marketing of condoms to prevent disease and use behavioral change communication experiences to promote safe sex. A key component of this project is ensuring condoms are available in places where high-risk sexual behavior is common such as hotels, massage parlors and karaoke bars.
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TRUST CONDOM

In August 1993, DKT launched Trust Condoms aimed at urban men who wanted to use condoms to prevent STIs and HIV. The launch was held in the solemn setting of Hanoi Government Guest House. Many government representatives attended, including from the Ministry of Health, the National Committee on Population and Family Planning (NCPFP) and the Ministry of Culture. Press agencies also attended.

To add to the gentleness of the registration process, guests are greeted at the door with a life-size billboard, Mr. Trust Condom. At the registration desk, DKT also held a contest to guess the correct number of condoms in the bottle with prizes. About 100 people attended the launch. The main speaker is the Deputy Minister of Health. A cocktail reception followed the keynotes and all guests received reliable promotional items, including shoulder bags, t-shirts, caps, plastic bags and condoms. .

OK CONDOM 

DKT released the OK condom in November 1994. This launch was less formal than the Trust launch. DKT held the festival at the Hanoi circus. Like the TRUST launch, DKT also holds a “guess the number of condoms” contest.

More than 300 guests attended the luncheon, including government officials, the press, academics and foreign and local experts on family planning and HIV/AIDS prevention.

Since its inception, the advertising campaign for OK has focused on the slogan “Champion”. DKT developed this tagline after a 1994 Brand Awareness survey showed that consumers preferred durability and thinness over all other condom qualities. The Champion slogan embodies those two qualities. To reinforce the concept, DKT used an elephant in the premiere. The elephant, bowing respectfully and dressed in splendid clothing, greeted the NCPFP Secretary as he entered the circus gates.

Newchoice Contraceptive Pills

In July 1995, DKT began social marketing for the Choice oral contraceptive, the first pill in Vietnam with instructions in Vietnamese. Originally, DKT planned to hold a reception for the premiere, but at the time there was controversy over selling the drug in pharmacies without a doctor's check.

DKT does not want to aggravate the situation and at the same time wants to show that they are taking their responsibilities seriously. As a result, members of government agencies are only allowed to submit one package of Choice brochures, which contains information about oral contraceptives and other information.

At that time, only 1 to 4% of Vietnamese women were using oral contraceptives, and DKT forecast that for the whole of 1995, only 200,000 cyclical pills would be distributed. However, sales exceeded expectations and DKT sold out of the drug within two and a half months. Since then, DKT has encountered one major problem: chronic supply shortages mainly due to a lack of capital and a shrinking but still formidable bureaucracy.

On January 27, 2000, DKT International Vietnam and KNAPP launched NewChoice, a lower-dose birth control pill, as a new family planning alternative for Vietnamese women. Funded by NCPFP with a loan from the World Bank and funding from the German Development Bank (KfW), DKT marketed NewChoice nationwide with a focus on promoting the brand in Hanoi and Ho Chi Minh City. Minh, Hue and Hai Phong, and Dong Thap Provinces.

The NewChoice name and packaging design were chosen after doing market research with young women across Vietnam. The name was built on the success of DKT's first best-selling birth control pill. The packaging design is positioned to appeal to the main target market: young, married women. It has bright colors and images designed to reassure current and potential oral contraceptive users about the safety and effectiveness of their use.

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